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-- Principal Financial Police officer And also just to build on it, David, we're around an 80% share today with four SKUs in the marketplace. It's around 3% to 4% of market share. As well as we're having unavailable today. So we don't truly recognize what the capacity is yet. What we do recognize is that we're scaling up production really rapidly.


So we understand that we can double, perhaps three-way that based upon demand without jeopardizing top quality. So we're pressing it as long as we can. We've got very attractive price mention in the market. And also currently it's just a circulation and also fulfillment game.-- Ceo And also incidentally, we're not done, right? So we have even more drinks pertaining to market, and our innovation team is functioning like around the clock to understand what is the following variation, what is the next-generation of our beverages item to make sure that we remain to remain in advance?-- Canaccord Genuity-- Analyst That's all very handy - awning supports.


And has the government come back at all with potentially changing the equivalence grams that remain in these drinks? Because I would certainly think that you can't actually begin offering 2 or fours of these points until that gets modified.-- Ceo Yeah. Look, I assume there is some support of it, specifically in the rural companies that sell the product.


-- Principal Financial Police officer We're functioning on it. Yeah.-- Canaccord Genuity-- Expert Thanks. Your next inquiry comes from John Chu from Desjardins Funding Markets. Please proceed.-- Desjardins Funding Markets-- Analyst Hi. Greetings. I just wanted to follow-up on the remark made earlier about web profits slowly enhancing in the Canadian Rec market with more shop openings. So type of believed it would certainly have been possibly a bit much more faster development in the coming quarters as well as simply extra steady. Can you talk about simply how you might see all those elements entering into place in the next pair of quarters?-- Chief Financial Police Officer Yeah, John. So look, what we've been pleasantly surprised by is shops remaining to open even during a pandemic as well as our newest quote is that by the end of schedule year, we can be over of 1,200 shops across Canada.

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As we call in our supply chain and continue to execute in regards to PO fulfillment, as we remain to carry out in terms of Cannabis 2.0 implementation, even more drinks, even more delicious chocolates, even more vape out out there. As we remain to settle our worth offerings and as we remain to improve high quality across the board, we see a great deal of tailwind heading into the next six to 9 months.




As well as we recognize that there's potentially some solutions coming over the next six to nine months. But in the meantime, this has actually been a quite excellent defensive play. Customers are still spending on cannabis - balcony sun shade. And also with more shops coming, we believe that's mosting likely to continue to open the market.


So all indicators are good for Q2. And also equilibrium of the year is really simply going to be a feature of those shops remaining to open up. Your following inquiry comes from Doug Miehm from RBC Funding Markets. Please proceed.-- RBC Funding Markets-- Analyst Many thanks really much, as well as good morning.






Look, I'll take a stab at this. And also David, you can enter. So two points. On market share, we are seeing enhancements in market share. Quite usually I would certainly state we hit a trough in the April, May period. And as we consider recent patterns on share throughout the provinces that we can really calculate market share for, we do see an uptick across Canada in regards my company to Ontario, Quebec, Alberta, DC, as well as we're certain that that uptick is mosting likely to continue for all the factors I cited at the last question.

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We have actually taken the actions of getting our supply chain check in balance. And also we know that in the brief run, that might impair our gross margin performance as we experience reduced application degrees. As well as we also understand several of our competitors are taking a different course which is still continuing to run at high usage degrees, however generating possibly 3 or four times their sales each quarter in their harvest which puts all that on their annual report, which's mosting likely to come back at some point In regards to surpluses.




We understand that we've got ongoing opportunity to continue to enhance our margins. And also we assume the concern today is to preserve a well balanced supply chain versus simply loading up centers to maintain our economic situations of scale going. So that's the course that we're taking. And also again, we remain to think that the following six to nine months for this market are mosting likely to be extremely favorable in regards to shop counts.


This concludes the question-and-answer section of the telephone call - black metal awning. And also I would certainly now such as to transform it back to Mr. Klein for final remarks.-- Chief Exec Policeman Yeah. Thank you once more for joining us. We eagerly anticipate sharing additional progression in the coming months. In the meanwhile, I wish every one of you browse around here will certainly attempt our remarkable products, see our Tokyo Smoke as well as Tweed stores, discover our shopcanopy.com web site.